William Hill Bingo announce new sponsorship deal
10th November, 2008
Online Bingo operator William Hill Bingo have announced a new sponsorship deal with ITV's new Spin Star. Spin Star is the mid week game show on ITV and the sponsorship deal will begin today and last for 6 weeks.
William Hill is best known for its land based bookies and online sports betting site. However the company have recently begun expanding its business products to include online poker, casino and bingo games.
Spin star is a Las Vegas style game show which will attract a similar demographic to those who might play bingo at William Hill.
Company spokeswomen Lili Huang’ “We’re very pleased to have the opportunity to sponsor Spin Star. It’s an incredibly lively and entertaining show with plenty of surprises and excitement, as we always offer on our website”
“The theme of our television bumpers shows the community feel on our newly re-branded website, and the show encapsulates the slots games that sit within William Hill’s Bingo. This is an exciting new avenue for us, we are aiming to solidify our bingo image and increase national recognition, and sponsoring Spin Star is a perfect opportunity.”
The new show Spin Star show will be hosted by former Corrie star Bradley Walsh, and will allow players to win casino amounts of cash by answering questions.
During the game, contestants will experience the unpredictability and big cash gamble that only casinos can offer, and viewers will certainly feel the pain and joy as much as the contestants do.
Spin Star will be aired at 3:30pm to 4:30pm every afternoon on ITV1. A free Bingo game will be available to play at 4:30 on the William Hill Bingo site after the show has finished.
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By Jamie
