Moon Bingo To Launch TV Campaign
19th January, 2010
A recently launched stand alone online bingo site, moon bingo, is going to launch an eight week TV advertising campaign on ITV1, ITV2, ITV Scotland and Channel 5 in forthcoming weeks as part of their expansion plans for the UK according to reports from eGaming Review.
The 30 second and 10 second, space themes, advertisements will begin on 25th January with the slogan, “Moon Bingo- One small step for man, One giant leap for bingo!” Moon bingo, which was relaunched in November, is part of 888’s B2B division Dragonfish. It is also part of Netboost Media, the company behind Glorious and Spectra bingo.
NetBoost Media chief executive Adi Frum said: “In just ten weeks Moon Bingo’s following has exceeded its initial forecast. The site has grown by 940% in the number of daily unique visits [and] the TV campaign is Moon Bingo’s next strategic step in the successful penetration of the brand in the UK.”
Moon Bingo is licensed in Gibraltar, through Cassava Enterprises, 888 Holdings' operations entity.
By Rommon
