Mecca Bingo Teams Up With Britain's Got Talent!
9th March, 2010
Entertainment’s two most recognizable names, Mecca Bingo and Britain’s got talent are joining forces to create a new branded online bingo game.
Mecca Bingo has announced that it has signed a three year deal with Freemantle Media Enterprises (FME) which will make them the official online gaming partner of the popular televised talent show.
The lucrative deal will give Mecca bingo sole rights to use Britain’s Got Talent branding which includes: graphics, logos and music. The result will be a uniquely branded online bingo room which will cater both to existing and new players.
Commenting on the deal, Angus Nisbet, Director of Gaming for Rank Interactive (Mecca's parent company) said: “We are very excited to be joining forces with one of the UK’s most successful TV brands, in the first deal of its type for meccabingo.com. This deal will give us exposure to a new audience, including the opportunity to promote meccabingo.com to Britain’s Got Talent fans."
He added: "It will also enable us to enhance our offering to our existing customers. For example we will be able to give them the opportunity to win some fantastic meccabingo.com prizes including trips to Britain’s Got Talent auditions and live shows.”
Dominic Burns, SVP Licensing UK for FME added, “We are delighted to be building this long term partnership between meccabingo.com and Britain's Got Talent. Last year's series final was the most watched show on TV in 2009 and we are looking forward to building on that success in 2010 and beyond. These types of deals are crucial in extending the brand successfully beyond the TV screen.”
The collaboration is destined to be a huge success due to the sheer popularity of both Britain’s got talent and Mecca Bingo, watch this space!
By Gina
