Live TV Bingo Game Expected to Bring in Millions
22nd January, 2008
BingoLotto, a TV bingo game that is about to start on Virgin Media-owned channels in February this year, is expected to raise £16 million for various charities by the end of the first operational year.
The game originated in Sweden, where it is now making £100 million for a Swedish charity alone. The creators of the game are hopeful about potential prospects in the UK.
The game organisers promise to give a minimum of 20% of the total sales to good causes and different UK charities. The first two of the UK good causes that will benefit from the game’s profits are Central Council of Physical Recreation (the representative body for national sports organisations in the UK) and the National Council for Voluntary Organisations.
Gert Ekland is certain £16 million is about right for the first year of BingoLotto operations. She is also confident that the following year will double that figure.
“The game has been a huge success in Sweden, even more popular than the country’s national lottery,” Eklund explains. “It is the highest rating show in Scandinavian history, giving about £100m to good causes each year, and we hope to have the same success here in the UK.”
