Get Minted on the Railway
12th March, 2008
Get Minted are set to spend over $2million on offline advertising all over the UK in the coming months...
Get Minted, specialists in online bingo, as well as online casino and online poker, are reported to be ready to spend over $2million on heavily promoting its bingo, slots and poker products through offline advertising.
They are planning to advertise mainly through the use of posters in phone boxes, rail stations and outside bingo halls. They have stated that one third of the activities would concentrate on bingo with posters strategically placed outside halls run by companies such as Gala Bingo and Mecca Bingo.
Research has shown that around 450,000 people travel to London by rail everyday during peak hours, and each is estimated to see the posters on an average of ten times per week, indicating that offline advertising (even for an online product) can be very effective.
Get Minted plan to implement all the advertising for this campaign within the next two months.
