Escape to Ladbrokes Bingo
10th March, 2008
Follwing the removal of some of the restrictions on television advertising, UK bookies Ladbrokes are striving to improve their bingo product.
After a great success with online bingo, Ladbrokes are launching a brand new television advertisement campaign.
The advert shows a woman enjoying online bingo after her boyfriend suggests that she shares his enjoyment of the smell of motor oil.
Ladbrokes CEO Chris Bell said that now the restrictions on television adverts have been revised they are now "enabled to compete more effectively with other leisure industries" and that they are "keen to be the first to take advantage of it".
This campaign for their bingo products will be followed up in April with their first campaign for Ladbroke's Online Casino.
