Bet24 and Parlay Join to Launch New Bingo Site
28th November, 2007
Yet another online bookmaker has moved into the bingo realm. Bet24 has teamed up with Parlay Entertainment Inc., the world’s leading supplier of Internet bingo software to create an online bingo section of bet24.com.
Bet24 is owned by Modern Times Group, an international entertainment broadcasting group which aims to focus the Bet24 bingo to a Scandinavian audience, and is available in Swedish, Dutch, and Norwegian languages. Figureheads at Parlay seem to think the new site will do quite well.
“Bet24 has tremendous marketing reach because their ownership provides access to a very large European broadcast network,” says Steve Cook, European Managing Director at Parlay. “The bingo industry has seen explosive growth in the past year, but there is still room for smart operators like Bet24 who are initially targeting a very specific audience. We’re proud to welcome them to Parlay’s family of bingo licenses.”
Next year is expected to be another ceiling-smashing year for the online bingo industry, and the success is expected to move beyond the UK. Bet24 has a one-up on the international market by starting out as Scandinavian marketing pioneers. Working with Parlay Entertainment, a company who pride themselves in their international business model as well, Bet24 is expected to have a successful year ahead of them.
