Beacon Bingo Club Managers Benefit From Online Bingo
21st January, 2010
According to an article on eGaming Review, land and online bingo operators, Beacon Bingo, which owns the biggest bingo club in the world in Cricklewood North London in addition to the showboat chain of adult gaming centres, will be rewarding its club and AGC managers by making them affiliates.
Currently, Beacon owns 26 showboat AGCS and 6 bingo clubs in addition to beaconbingo.co.uk which was launched back in November of last year.
With the initiative, Beacon will give clubs and AGC’s 25% of live gaming wins that are provided by customer that have previously registered online with the scheme. The new income that’s incorporated into profit and loss accounts will be the basis of management bonuses regardless of the overall group’s financial performance.
Interactive operations manager Chris Drake said: “The club managers are very influential because their customers are right in front of them, not scattered all over the internet. Not only that, but they are the sort of customers who tend to be very loyal compared to the typical online player, who hops from site to site. We think this initiative makes perfect sense for both sides of our business.”
By Faye
