Aftonbladet gets into the affiliate deal with Svenska Spel
22nd February, 2008
Aftonbladet, the major Scandinavian newspaper has signed a deal for the online bingo affiliate program with the Svenska Spel, Swedish state owned gambling operator.
Now the readers of the newspaper will be able to play Svenska Spel’s online games through going to the newspaper site and clicking on the appropriate link there.
Mikael Franzén, Managing Director of Svenska Spel Online said that this move should create a distribution channel with huge potential, due to the combination of the leading online channel and leading online Swedish operator.
“Aftonbladet and Svenska Spel are two of the most recognised brands in Sweden and together in the rapidly growing online bingo market, you can expect a very good result,” said Franzen.
