888 Diversifies into bingo market
23rd January, 2008
888 Holdings plc have signed a licensing agreement with Daub Ltd to supply its bingo software, instant games and support services to wikibingo.com.
888 stated that they feel Doub has a crew of people with great experience in online gaming. They are confident that the owners and operators of Daub have a very wide knowledge in online bingo, casino and poker gaming.
The bingo site is scheduled to launch in the later dates of this month and will be mainly focusing on attracting Western Europe players.
888 will not operate its own brands exclusively, as it will also look after other 45 sites in the network.
The company will be offering bingo solutions to their partners, which have their own networks. 888 will also offer services to various other third party sites, as well as big names, like Mirror Bingo and Foxy Bingo.
This is what Gigi Levy, CEO of 888, had to say about the news: "The agreement with Daub, is a further progression in 888's diversified strategy to grow our customer reach and appeal and to broaden our potential audience significantly through innovative partnerships. The combination of 888's global gaming experience and Daub's expert knowledge will help the partnership achieve significant market share."
