£3.8m Bingo Ad Campaign
4th September, 2007
The National Bingo Association will soon launch a £3.8m ad campaign for it's new 'Big'N' game. Headed by media agency BLM, group business director Henry Dalglish said that the campaign will see "a number of firsts and creativity that will create a real buzz about The Big 'N."
The ads will feature a large bingo dabber which marks a number of expensive items to denot the jackpot, and will be seen on television, national press, magazines, online and outdoor advertising. In a original move, BLM will also create 'bingo bus stops' in the centre of Glasgow and Manchester, featuring a branding screen showing the latest jackpot figure updated every half an hour.
This comes after the news of the relaxed Gamling Act enforced this month, enabling the National Bingo Game Association "to offer a totally new game that will compete with the lottery."
