£1 million CyberBingo brief awarded to WFCA

CyberBingo.co.uk, the largest bingo hall in the Uk, has awarded WFCA the task of handling its online and offline media buying and planning. The deal is reportedly worth £1 million pounds plus.

WFCA was given the job after a successful test campaign in June. From the 1st September they will handle online support on Yahoo, MSN and vertical bingo portal sites, as well as consumer TV campaigns and press later in the Autumn.

WFCA's media director, Bill Jones, said:

"CyberBingo provides cutting edge technologies in the rapidly expanding online bingo marketplace. With the banning of smoking in public places this sector is set for further massive growth and we are determined to lead from the front."